Bose
In the past, Bose was a well-known brand when it comes to speakers and headphones. However, 119 stores had closed in North America, Europe, Japan, and Australia. According to Colette Burke, the company vice president of global sales, “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.”
Destination Maternity
Because of many competitors in the market, Destination Maternity was struggling in facing well-known online stores. Their sales were constantly dropping, which led them to file bankruptcy in October 2019. It was also the reason why they started to close 180 of their stores. According to Lisa Gavales, the Destination Maternity CEO, “In a challenging retail environment, we have had to make some very tough choices.”