Victoria’s Secret
Victoria’s Secret was known for its runway shows and revealing styles. The brand was not doing great in this era. According to analysts, the brand had lost popularity with today’s customers due to its overt nudity, dark shops, glam image, and dependence on slim models. Since 2016, revenues have been slowly decreasing, causing the company to replace executives and close some stores. The brand had decided to close 250 stores in 2020.
Campbell’s Soup
In the past, Campbell’s Soup was the top-selling brand in the U.S. As the years go by, people aged 18 to 34 in the U.S. did not like to buy the product anymore since it had a tremendous amount of sodium. Some people thought it would be harmful to their bodies. The product sales did not increase since 2012, even though they focused on snacks, organic soups, and broth.