Millennials Are Struggling For Not LIking These Brands, Here’s Why

Published on 03/30/2021
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Signet Jewelers

Signet Jewelers self-proclaimed that they were “the world’s largest retailer of diamond jewelry.” We might not hear their name, but they operated shops like Kay Jewelers, Zales, Jared the Galleria of Jewelry, Piercing Pagoda, JB Robinson Jewelers, and many more. After the pandemic spread throughout the world, there was a 40% decline in their sale. One hundred fifty of their stores were out of business. Today, the company was focused on being an online retailer.

Signet Jewelers

Signet Jewelers

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Victoria’s Secret

Victoria’s Secret was having a problem in the previous years since many ladies thought it was irrelevant. Ed Razak, the Chief Marketing Officer, said to Vogue in 2018 that the brand was only a “fantasy” since they did not have products for transgender and plus-size women. Victoria’s Secret was suffering from a decline in sales, and they told the public that they close a quarter of 1,000 of their stores in the U.S.

Victoria's Secret

Victoria’s Secret

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