Wheaties
People liked to eat Wheaties with images of the world’s greatest players on their cover in the past. In the current era, breakfast cereal was not well-known anymore. The brand was also suffering from a decline in sales since consumers thought it was hard to eat when they were in a rush. Most Millennials were time-conscious, and they preferred buying easy to prepare meals. They would usually buy burritos, egg sandwiches, fast-food hamburgers, or smoothies.
Odwalla
Coca-Cola had plans that they would stop manufacturing Odwalla at the end of July. Odwalla might be focused on health-conscious consumers because people would prefer eating fresh fruits and vegetables. The brand also had a bad reputation since it contained high sugar. Some bottles contained sugar that equal to a can of soda or candy bar. Odwalla could not keep up with the trend, which made Coca-Cola decide to shut it down.