SlimFast
SlimFast was known for its drinks in the past. In 2000, Unilever paid $2.4 billion to get the brand, but Unilever previously sold it for $350 million. SlimFast was trying to increase its sales by adding various products. However, most of the consumers today would choose fresher foods rather than lower carbs. It was why their new products like cookies and protein bars would not be effective.
Kenmore
Because of many department stores that sold appliances, Kenmore was suffering a decline in sales. Some manufacturers of devices would let Kenmore sell their product, but that was all in the past. Sean Maharaj of AArete said to CNN, “the equivalent of a flip phone in the smartphone era,” today, the brand was not competitive anymore, and Sears was trying to sell the brand, but no one wants to buy it.