Harley Davidson
Harley Davidson motorcycles were also affected by the changes in wants in the market. In the current era, Millennials would choose to ride public transportation rather than riding a personal vehicle. According to AllianceBernstein, Harley Davidson might be a well-known motorcycle brand in the past, a global asset management firm that the brand would fall in the next five years.
Jell-O
Jell-O might be one of the favorite products in the supermarket in the past. However, most of us, the Millennials, did not know about the brand. According to Erin Lash of Morningstar, the brand had a problem keeping up with the food trend. However, Kraft Heinz, the owner of Jell-O, was trying to attract young people to buy their product. The brand created Jell-O Play, a toy that we could eat.