Gap
The company attracted many people to go into their shop because of the jingle called “Fall into the Gap.” However, the chances of people’s want had affected some brands like the Banana Republic, Old Navy, and Athleta chains, especially their parent company, Gap Inc. They decided to close down hundreds of their stores to solve the problem. According to the managing director of GlobalData Retail, Gap was “lackluster, and the clothes were “samey and boring.”
Chevrolet Volt
General Motors had announced that they would not manufacture Chevrolet Volt electric cars and Cruze small sedan in March 2019. People in America would like to become a passenger or ride in an SUV’s, pickup truck, or crossover vehicles rather than buy one of those passenger cars. The changes in consumer’s wants affected the brand’s sales. General Motors also stopped producing Chevy Impala full-size cars.